Real-time

About Touchpoint Pulse

A live counter dashboard for every paid and owned channel.

What it does

Touchpoint Pulse shows real-time activity across the Ray-Ban Meta paid and owned channel portfolio. Where the Digital Touchpoint Health Monitor answers is it working?, Pulse answers is it working hard? — live impressions, interactions, and engagement counted up by the second.

What you see

• Live counters for impressions and interactions, total and per-channel, updating every second.
• Eight channels: Google Search, Google Display, Meta Feed, Meta Reels, YouTube, LinkedIn, TikTok, and Email/Retention.
• 60-second spark lines for each channel, so trends are visible at a glance.
• Burst detection: when a channel spikes above its baseline, the row highlights in purple — useful for spotting viral moments or anomalous spend.
• Campaign drill-down: each active campaign maps to a channel, an owner, a journey, and the touchpoint it drives to.

How simulation works (v1)

v1 simulates feed data from baseline rates configured in config/campaign-feed.js. Each channel has an impressions-per-second baseline and a click-through baseline; per-tick jitter and occasional burst events make the dashboard feel alive without being predictable. In v2, the same engine reads real data from ad-platform APIs.

Companion to the Health Monitor

Pulse is intentionally a sibling to the Digital Touchpoint Health Monitor — same brand language, same configuration pattern (definitions + status), same audience. Marketing leaders use the Health Monitor to confirm a touchpoint is operational before sending traffic to it; they use Pulse to see what happens when the traffic arrives.

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